The Challenge
SEAL1 had a solid product — a military-grade CLP trusted by professionals — but their brand story wasn’t cutting through the noise. Despite decades of experience and a quality product line, SEAL1 struggled to stand out in a saturated firearms maintenance market. Their website was outdated, the messaging was unclear, and the brand wasn’t optimized for conversion or growth.
The Strategy
1791 Group stepped in as a strategic partner, delivering a complete brand and marketing overhaul — from narrative to execution:
StoryBrand Messaging Framework
We rewrote the entire brand narrative, positioning SEAL1 not as just another gun lube, but as the smarter, safer choice trusted by operators and professionals who demand performance without compromise.Website Redesign + Conversion Optimization
The new site was built for speed, clarity, and sales. Clean UI, simplified navigation, compelling product pages, and integrated eCommerce made it easier than ever for users to convert.Content That Educates and Converts
We created strategic landing pages, FAQs, and product education content designed to address objections and guide buying decisions.CRM & Email Automation Setup
We built SEAL1’s email marketing engine on HubSpot, including list segmentation, automated follow-ups, and abandoned cart workflows.Strategic Campaigns and Paid Ads
We launched targeted ad campaigns to both cold and warm audiences, expanding reach and recapturing previous site visitors.Platform Amplification via Gun Owners Radio
Leveraged Gun Owners Radio to put the brand directly in front of a highly engaged, freedom-loving 2A audience.
The Results
🚀 95% increase in online store sales
💡 124% increase in visitor sessions to the website
🎯 Expanded awareness among the most motivated segment of the 2A audience