You’re Fighting to Grow a Brand That Stands for Something.
We’re here to make sure it gets seen, heard, and respected.
Too many Second Amendment companies struggle to get traction — not because their products or services are weak, but because they’re up against biased platforms, vague advertising rules, and outright censorship. Add in outdated websites, confusing messaging, and a lack of strategy — and even great brands get stuck.
At the 1791 Group, we fix that.
We’re not just another agency. We’re your strategic partner — helping freedom-minded brands grow, lead, and win in a noisy, increasingly hostile environment.
What Makes Us Different?
We Speak 2A
We live in this world. From tactical gear to personal defense, we understand the customers you’re trying to reach — and how to reach them without getting shadowbanned, throttled, or deplatformed.
Built-In Promotion
Through Gun Owners Radio and our extended media network, we can help amplify your message to an audience of over 100,000+ engaged, pro-2A Americans ready to support your brand.
Strategy Before Tactics
We guide you through a clear, proven framework — grounded in StoryBrand, driven by data, and built to convert.
Full-Spectrum Execution
From websites and CRMs to campaigns, email, and video, we deliver consistent creative that works across every touchpoint.
Our Mission
We exist to help Second Amendment businesses grow and lead — not just survive. We believe in the right to speak freely, defend yourself, and build without compromise.
We stand with brands that stand for freedom — and we help them win.
Led by Rich Yumul
1791 Group is led by Rich Yumul — a StoryBrand-certified strategist, 2A advocate, and founder of multiple successful marketing ventures, including the award-winning digital agency Sagetree and the nationally syndicated Gun Owners Radio.
Rich brings 20+ years of digital marketing experience, a deep understanding of the Second Amendment community, and a sharp eye for turning complex businesses into clear, compelling brands that win.
He’s not just a consultant. He rolls up his sleeves and works with you directly — bringing strategic insight, creative firepower, and media amplification that most agencies simply can’t match.
“Our mission is to help good companies with strong values grow and lead. If you believe in freedom and you’re building something great, we’re here to help you scale it.”
— Rich Yumul